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PBS Animal Health
pbsanimalhealth.com
Title: Ecommerce / Web & Digital Specialist
Reports to: Ecommerce Manager
Full-Time Position
New Ecommerce / Web & Digital Specialist opportunity now available with 80+ year old family owned & operated, National Animal Health Products Distributor (Offering 11,000 Animal Health Products from 475 Vendors), Online Ecommerce Retailer; and Direct Mail Catalog Marketer – Apply Now.
This newly created Ecommerce / Web & Digital Specialist will be responsible for executing ecommerce activities required to meet/exceed the company’s financial and corporate goals & sales, branding, and customer engagement objectives. Working closely with the Ecommerce Manager and Marketing Team, you will utilize web analytics and data to interpret and uncover insights that define opportunities in traffic generation, page conversions, sales funnel improvements, user experience improvements, site performance optimization and lead generation. You will execute and optimize ecommerce marketing campaigns across ecommerce websites, email, display advertising, and PPC through collaboration with the Marketing and Sales Teams, as well as through your own independent and proactive development. Great advancement opportunities as the ecommerce sites and needs grow and evolve.
Responsibilities:
- Assist in developing and executing e-commerce marketing efforts, communications, content management, and online lead generation strategies utilizing website performance insights and best practices
- Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity
- Writing and developing compelling marketing copy/content for email messages, websites, landing pages and industry blogs, including “Call To Action” (CTA) that will help drive online sales and activity and engage prospects and customers
- Optimize website pages for organic search and conversions by using SEO-optimized copy, link-building strategies, content marketing, insights from Google Search Console, and A/B Split Testing
- Collaboration with Ecommerce Manager and Team to enhance UX across all sites using insights from analytics programs
- Utilize web analytics to communicate KPIs, report on effectiveness of ecommerce activities and campaigns, and communicate opportunities and trends
- Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals
- Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits
- Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits and traffic of ecommerce websites
- Collaborate with Web Platform Company to help execute ecommerce strategies on-time, on-point, and on-budget, according to corporate goals
- Stay informed/analyze and report latest trends and competitive ecommerce animal health industry websites to continue to improve and grow our ecommerce websites successes
- Additional responsibilities as needed and deemed appropriate
Qualifications:
- 4+ Years of experience and proven success working in an Ecommerce/Web/Marketing Dept performing ecommerce responsibilities for an ecommerce physical product-based business that sells products online direct to the consumer (D2C). B2B experience also very beneficial.
- Digital/E-Commerce, Digital Marketing, E-Mail Marketing, Web Analytics and Lead Generation experience, skills and understanding required
- Degree in Ecommerce, Web, Marketing, Business, IT, Animal Health Sciences or Communications; or Ecommerce/Internet Technical Degree/Certificate, desired
- Proficiency in Google Analytics, Google Ad Words, Google Search Console, Keyword Planning Tools, Keyword Planning Software, Competitive Research Platforms
- Animal Health Degree/Education/Background, and/or experience living/working on a Dairy, Beef, Swine, Sheep or Goat Farm; Horse Ranch; and/or Agriculture Farming/Industry knowledge a definite plus – please advise if this is you!
- Must be revenue-driven, data-driven, and results-driven; and meet deadlines
- Strong web copywriting/content creation skills to write sales-generating and effective emails, subject lines, and marketing content for ecommerce needs
- Outstanding written and verbal communication skills
- Ability to excel as a “hands-on” doer working independently, but also in working collaboratively with others
- Microsoft Excel user capable of producing and creating various reports and analysis
- Strong experience, background and hands-on knowledge of Email Service Programs (ex; Klaviyo and like programs), segmentation and analysis of Email performance
- Project Management and Time Management Skills to juggle multiple jobs at one time, keeping on schedule and budget
- Must possess deep understanding of online product selling and how to optimize the process to achieve/exceed corporate sales and profit goals
- Must be organized, dependable, efficient, accurate, detail-oriented, a good problem solver and adaptable to needs
- Must be able to work on-site on specified days as needed/deemed appropriate to meet goals
- Experience/background in Direct Mail Catalog and Online Marketing in the Animal Health Product Industry a plus – please let us know if this is you!
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