Agronomy Marketing & Business Manager - Marshall, Minnesota
Marshall, Minnesota Ag Jobs
| Job Ref: | 254040523 |
| Employer: | Ag Jobs |
| Company Name: | Ral |
| Category: |
Agronomy
Energy Manufacturing Marketing Purchasing – Procurement Sales – Business Development Trucking – Logistics – Transportation |
| Job Type: | Full Time |
Location | |
| Country: | United States |
| State: | Minnesota |
| City: | Marshall |
| Map: | United States, Minnesota, Marshall (Show on map) |
Description | |
|
COMPANY OVERVIEW At Ralco, we specialize in natural and effective products for farmers and ranchers. Our patented approaches in essential oils, energy maximizing diets and microbial processes are designed to improve the health and productivity of animals and plants alike, covering areas such as health, nutrition and crop management OUR MISSION: Steward our God-given gifts to perfect technologies that enhance the vitality of plants and animals for a safe and abundant food supply. OUR VALUES: We do what is right We serve others and help them succeed We believe in hard work and a commitment to family We treat others with dignity and respect JOB SUMMARY As Marketing Manager, you are charged with managing a line of products and its contribution to Ralco's business. You will develop and execute brand strategies that grow profit of existing products in addition to launching new products that make a meaningful contribution to the business. You will leverage customer insight and market intelligence to ensure that the products are positioned for growth and will execute marketing strategies to ensure that growth. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand customer problems, and find innovative solutions for the broader market. You must be able to communicate with all areas of the company. You will work with sales, technical and marketing communications to define product success, to define the go-to-market strategy and to perfect the product positioning, key benefits, supporting research, competitive differentiation, and target customer. You will also serve as the internal and external champion for your product offering, working with the sales team, sales staff development and key customers to support your strategic efforts. A brand manager's key role is strategic, not tactical. KEY WORK DUTIES AND REQUIRED SKILLS:
Education: Undergraduate degree in Marketing, Sales or Business Ag related field. Experience: 5+ years of responsibility in Brand and Product Management. Agronomy knowledge is required, specialty and high value crops experience is preferred. Physical: The following activities are required as needed to perform the job function; lifting, driving, bending, climbing, carrying and twisting. Confined space entry is not a required job function. Reasonable accommodations may be made to enable individuals with disabilities to perform the key work duties. Travel: This position requires some travel to customer and non-customer sites. Locations: This position is preferably located in the Ralco Headquarters office in Marshall, MN | |
ref: (254040523) 15 days ago
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