Our client is a global leader of quality water solutions for residential, industrial, municipal, and commercial settings.

We are looking for an innovative Marketing Specialist responsible for creating and managing processes that ensure best practices in demand generation using both inbound and outbound marketing strategies. This individual oversees the development of integrated marketing campaigns and promotions for their assigned business unit. Additionally, the Marketing Specialist oversees the development of campaign deliverables with in-house and external partners and regularly reports on campaign performance. This individual will act as a liaison between Marketing Communications and their assigned business units.

RESPONSIBILITIES AND DUTIES:

  • Developing, executing, and measuring integrated marketing campaigns that support their assigned business unit’s objectives and drive awareness and growth
  • Coordinating development of campaign deliverables with in-house and external teams
  • Assisting with coordination of trade shows/events and memberships related to their assigned business unit
  • Consolidating and reporting marketing campaign performance metrics and driving improvements

EDUCATION:

Bachelor’s degree in Marketing, Communications, Business, or a related field

QUALIFICATIONS

  • Minimum 5-7 years’ experience in Marketing and Marketing Communications
  • Demonstrated experience with marketing campaign planning and best practices
  • Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results
  • Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
  • Proven experience in measuring and reporting marketing campaign results
  • Superior project management and organizational skills
  • Experience with Microsoft Excel, PowerPoint and Word
  • Experience with marketing automation platforms, such as Marketo, preferred
  • Experience with HTML, CSS, and the Adobe Creative Suite a plus
  • Up to 20% travel
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