Responsibilities

  • Conduct research to identify market trends and target customers’ preferences
  • Create marketing plans to increase brand awareness
  • Ensure strong brand presence in online and offline channels
  • Review packaging and positioning of products and suggest improvements
  • Research competition and identify opportunities for growth
  • Design advertising campaigns for new products/services
  • Coordinate with the marketing team to ensure consistency with the product line strategy
  • Assist in developing effective media campaigns
  • Update the pricing of products to align with the company’s long-term objectives
  • Participate in organizing promotional events to positively present our company
  • Reports to the Director of Marketing, North America

Requirements

  • 2+ years of experience as an Associate Brand Manager, Assistant Brand ManagerMarketing Associate or similar role
  • Experience with product pricing, packaging, and positioning
  • Familiarity with distribution channels and media marketing campaigns
  • Knowledge of digital and social marketing tools and techniques is a plus
  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Excellent communication skills
  • Passion for brainstorming, whiteboarding, and generating ideas
  • Creativity, creativity, creativity
  • Degree in Marketing, Communication, Business Administration, or related field
  • Experience with Adobe Creative Suite is a plus
  • Ability to travel up to 25%
  • Position will be remote
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