Is seeing brown apples a thing of the past?
Are you an apple lover? Imagine if your apple slices never turned brown. This will become a reality that is expected to start early next month with the first genetically modified apples going on sale. Not only will the apples not turn brown, they should also be crispier.
Okanagan Specialty Fruits from British Columbia, Canada, will have sliced and packaged Golden Delicious apples in ten stores in the Midwest beginning in February to test the product. Midwestern stores were chosen as the test market because, according to Neal Carter (the company’s founder and president), they were a good fit when it came to demographics and size. The stores that will be selling the non-browning apples have not been listed.
The US Department of Agriculture approved the US’s first genetically modified apples about two years ago. Approval was granted based on a risk assessment. It is not required for The Food and Drug Administration to approve genetically engineered crops for consumption.
While it does not mean that an apple is rotten when it browns, Okanagan Specialty Fruits says that what they are doing is not just for visual appeal. It will hopefully create a reduction in waste, and it will stop stores or producers from using chemicals to delay the browning , which is something that many shoppers do not like.
Okanagan Specialty Fruits believes that the apples will soon be sold in more than just the Midwest.
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